Did you know that you can book a national performing artist for private concerts?

We primarily receive requests from clients for local artists (such as Mike Ramsey) or regional artists (like Reggie Sullivan Band) for their events, but most are not aware that they can also secure national names to perform a full concert just for them.

We think this disconnect may be due to the assumption that “national touring artists” are all inaccessible A-list celebrities with astronomically high fees, extravagant requests and diva-like attitudes, but this just isn’t true…most of the time.

So, what even makes someone a “national touring artist?” This term describes a musician or band with a pool of fans in each of several live music markets in multiple states across different regions of the country that are large enough to justify scheduling a national tour, rather than just performing in neighboring cities or states. Put plainly, it means they write and record original music and travel nationally to perform it.

Because of the logistics involved in scheduling a tour, these artists’ fees do tend to be higher than those of local and regional artists, but their shows also tend to be much more upscale and polished. As with local and regional acts, pricing is a spectrum and can compare to that of a smaller party band, or up to the price of a new mid-sized car, for instance, depending on the artist (and the car).

Logistics that Key Signature can help with when booking national acts:
-Hospitality (including travel and lodging accommodations, meals and refreshments for the artist).
-Run-of-show scheduling.
-Transportation from the hotel to the venue and back.
-Sound production and staging requirements.
-Backline requirements.

*A note on music consideration: these artists do not primarily play covers, but may include some at their own discretion. Concerts are often no longer than 90 minutes.

Below are two amazing national jazz musicians we’ve worked with closely in the past who put on shows fit for a queen. Take a listen, and send us an email with any questions or feedback!

Marcus Johnson

Marcus Johnson is a critically-acclaimed jazz pianist, composer, producer and entrepreneur. He’s also an independent Billboard-ranked musician and NAACP Image Award nominee. Marcus has released over 15 albums to this day that have ranked on the Billboard charts, and in 2019 we had the pleasure of executing a live concert with him right here in Charlotte, North Carolina.

Alicia Olatuja

Alicia Olatuja is a jazz singer from St. Louis, Missouri, with a strong vocal tone and stage presence. She broke into national attention as the featured soloist with the Brooklyn Tabernacle Choir at President Barack Obama’s Second Inauguration in 2013. Key Signature Entertainment brought her to Charlotte in 2017 for a jazz concert, and we can’t wait to have her back!

Company Profile:

Brandon Crumpton, owner of Key Signature Entertainment, started booking live music for events over 15 years ago. He has lead the company through a growth period booking and producing entertainment to an average of over 700 events a year. Key Signature Entertainment has 2 full time employees and has developed an event staff to assist with larger, award winning events through out the season. Key Signature Entertainment was recently chosen as the 2018 Service Partner of the Year by the Charlotte Regional Visitors Authority. This honor was voted on by key decision makers in the hospitality and events industry.

Early in his career, Brandon realized that event professionals and musicians speak a different language. He noticed that both were trying to achieve the same results, but just went about the process differently. He built Key Signature Entertainment with the goal of bridging that communication gap so that both musicians and event professionals could produce successful events effectively and efficiently.

Services offered by Key Signature Entertainment include band booking, research, vetting, and concert production. Our specialty is taking your ideas and creating a live music experience for both you and your guests to enjoy.

Key Signature Entertainment is a company of musicians who book musicians. Our motto is “Good People, Good Music”. We understand that we are in the people business first and the music business second. We’ve created an easy process to find, secure, and contract the right entertainment for your event. We understand that it can be difficult to know if the live entertainment you’re hiring is talented and professional, so let us use our expertise in music and people to secure the right fit for your event.

Call us at (704)568-1968 or visit our How to Book page to fill out the form, and we’ll have a representative contact you to help find, select and secure the right entertainment for your event.


Key Signature Entertainment
8510 McAlpine Park Dr. Ste 201
Charlotte, NC 28211