In-person and hybrid events can be a key solution to improving morale and human connection during these uncertain times. Despite the differences in government-ordered gathering restrictions between North and South Carolina, event professionals in both states are faced with a common challenge: finding the best way to host events safely, effectively and efficiently while providing guests with comfort and peace of mind.

For everyone, multi-site and multi-zone events can be a game-changer.

What is a “multi-zone” event?
A multi-zone event is a style of multi-site function where guests are dispersed evenly across multiple dedicated event zones at one venue. Because it’s similar in structure to a multi-site event, the goal of a multi-zone event is to provide a similar experience for guests at all event zones using a combination of virtual and physical entertainment and decorative components while maximizing the efficiency of a venue’s space for social distancing.

How are multi-zone events different from multi-site events?
The main differences between multi-site and multi-zone events are a matter of geography and partnerships. When coordinating a multi-site event, it may be necessary to secure partnerships with multiple venues, decorate and cater their spaces, and assign a number of guests to each one. When coordinating a multi-zone event, these logistics take place at one venue and the main thing to consider is how to divide the space into the dedicated zones.

How are multi-zone events a safer option?
By dedicating multiple zones (e.g. splitting up a ballroom) or utilizing preexisting ones (booking multiple small conference rooms) and assigning guests to each, a multi-zone event can allow for more control over the capacity of each zone and makes it easier to trace the whereabouts of guests if needed. This can be useful for events of all sizes.

Where does live music fit? 
Like with multi-site events, technology can be key for executing live music for a multi-zone event. Because the goal is for each event zone to have a nearly identical experience across the board, the first things to consider are the genre of music and number of musicians. The next step, selecting the musician(s), depends on the configuration of the zones. For example, if the event is taking place in a divided ballroom, it might make more sense to have one band stream to each zone remotely from a sound stage using television monitors and satellite speakers instead of different musicians in each zone that might clash with one another. In the case that each zone is a separate room, it’s then more feasible to consider using multiple musicians or bands. To handle the audio, video and other production hurdles in either scenario, turn-key production is offered by one of our sound production partners.


Still have questions or want to know what Key Signature is about? Give us a call at 704-568-1968 or visit our website to learn more about Who We Are and what we’re cooking up to keep live music alive in the ever-evolving world of Virtual/Hybrid and live events!

For more updates on what we’re up to here at Key Signature, connect with us via social media!

We’re Count On Me NC Certified!
Each member of Key Signature’s full-time staff and some of our musicians like Bradford Ray Bailey have completed the General Best Practices certification through Count On Me NC.

COVID-19 Event Safety Guidelines (signed by artists on all contracts)

  • Artist to wear face covering at all times when not performing.
  • Artist to disinfect all chairs and other equipment provided by Purchaser prior to use. 
  • Artist to disinfect all chairs and other equipment provided by Purchaser after use.
  • Artist to practice social distancing and remain at least 6 feet away from Purchaser and guests when possible. 
Company Profile:

Brandon Crumpton, owner of Key Signature Entertainment, started booking live music for events over 15 years ago. He has lead the company through a growth period booking and producing entertainment to an average of over 700 events a year. Key Signature Entertainment has 2 full time employees and has developed an event staff to assist with larger, award winning events through out the season. Key Signature Entertainment was recently chosen as the 2018 Service Partner of the Year by the Charlotte Regional Visitors Authority. This honor was voted on by key decision makers in the hospitality and events industry.

Early in his career, Brandon realized that event professionals and musicians speak a different language. He noticed that both were trying to achieve the same results, but just went about the process differently. He built Key Signature Entertainment with the goal of bridging that communication gap so that both musicians and event professionals could produce successful events effectively and efficiently.

Services offered by Key Signature Entertainment include band booking, research, vetting, and concert production. Our specialty is taking your ideas and creating a live music experience for both you and your guests to enjoy.

Key Signature Entertainment is a company of musicians who book musicians. Our motto is “Good People, Good Music”. We understand that we are in the people business first and the music business second. We’ve created an easy process to find, secure, and contract the right entertainment for your event. We understand that it can be difficult to know if the live entertainment you’re hiring is talented and professional, so let us use our expertise in music and people to secure the right fit for your event.

Call us at (704)568-1968 or visit our How to Book page to fill out the form, and we’ll have a representative contact you to help find, select and secure the right entertainment for your event.


Key Signature Entertainment
8510 McAlpine Park Dr. Ste 201
Charlotte, NC 28211