As a live music and entertainment booking resource, we’re dedicated to connecting customers to talent. This past year, we quickly found out that that can mean something completely different when in-person performances are no longer an option. Below are a few common, yet essential questions we’ve received from clients looking to continue using live music for their virtual events.

These questions and more can be found on our website under the “Who We Are” tab. If you have any questions that we have not addressed here, please reach out to us at info@keysignatureonline.com.

Where does live music fit in a virtual event?

Live music can fit in multiple components of your virtual event:

  • Waiting room music while people are signing into the event. This encourages people to sign into the event early, and allows them to get settled and enjoy a live musician in their own space while they’re waiting for your event or meeting to start. The waiting room musician will typically play for 15-30 minutes.
  • During programming breaks. Whether your event is filled with content or more social, live music can provide a nice mental break for guests to enjoy between your scheduled programming.
  • At the end of your event. What better way to thank your guests for attending than to provide the gift of live music at the end of your event where guests can wind down while making connections and reflecting on the information provided in the meeting. This would typically be 15-30 minutes of music, but can be customized to your event’s needs.


Does the live music for my virtual event have to be “live” or can it be pre-recorded?

Your virtual live music can either happen live in real time, or it can be pre-recorded, depending on what fits best with your event and planning style. The benefits of each option are listed below:

  • The benefit of the musician performing in real time is that you can have interaction. Guests can communicate with the artist through the chat and make song requests. The energy of a performer in real time can be engaging, and the spontaneity can be more exciting.
  • The benefit of the musician pre-recording their performance is that there is more control over the time and the product. The musician can be more creative with the production of the video and it can be vetted before it is aired.


What types of live music will keep my guests engaged during my virtual event?

Popular styles of virtual interaction with live musicians include song requestsquestion and answer, and conversation through the chat feature. Each artist’s personality factors into the type of interaction that they can provide, so contact Key Signature Entertainment by going to our How to Book page, call, or email to see what musician would best fit to keep your guests engaged.


Is the price of virtual live music more or less than in-person live music? How is the cost determined?

The cost of virtual live music is similar to that of in-person live music because the fundamentals of the performance are the same, but there is a very different set of technical skills involved with a virtual performance than there would be for an in-person performance. The cost is determined by what the musician is responsible for. The chart below shows the similarities and differences of the cost breakdown between in-person and virtual performances.



What should I expect the musician to provide in order to have quality live music at my virtual event?

  • Fast Internet Speed
  • Audio Interface for Quality Sound
  • High Quality Professional Microphone
  • High Definition Camera
  • Polished Backdrop
  • Lighting (specifically for video)
  • Streaming Software when Applicable


What do I as the purchaser need to provide for the musician?

  • The Virtual Venue (streaming platform)
Company Profile:

Brandon Crumpton, owner of Key Signature Entertainment, started booking live music for events over 15 years ago. He has lead the company through a growth period booking and producing entertainment to an average of over 700 events a year. Key Signature Entertainment has 2 full time employees and has developed an event staff to assist with larger, award winning events through out the season. Key Signature Entertainment was recently chosen as the 2018 Service Partner of the Year by the Charlotte Regional Visitors Authority. This honor was voted on by key decision makers in the hospitality and events industry.

Early in his career, Brandon realized that event professionals and musicians speak a different language. He noticed that both were trying to achieve the same results, but just went about the process differently. He built Key Signature Entertainment with the goal of bridging that communication gap so that both musicians and event professionals could produce successful events effectively and efficiently.

Services offered by Key Signature Entertainment include band booking, research, vetting, and concert production. Our specialty is taking your ideas and creating a live music experience for both you and your guests to enjoy.

Key Signature Entertainment is a company of musicians who book musicians. Our motto is “Good People, Good Music”. We understand that we are in the people business first and the music business second. We’ve created an easy process to find, secure, and contract the right entertainment for your event. We understand that it can be difficult to know if the live entertainment you’re hiring is talented and professional, so let us use our expertise in music and people to secure the right fit for your event.

Call us at (704)568-1968 or visit our How to Book page to fill out the form, and we’ll have a representative contact you to help find, select and secure the right entertainment for your event.


Key Signature Entertainment
P.O. Box 342
Matthews, NC 28106